Amex Ka Tagda Jhatka: Reward Multiplier Select-Brand Portal Band, ShopWise Jari

Amex Ka Tagda Jhatka: Reward Multiplier Select-Brand Portal Band, ShopWise Jari

American Express India ne official Rewards Program page (americanexpress.com/in/benefits/rewards-program.html, captured 2026-09-20) par ek direct notice publish kiya hai jo 30 September 2026 se ek narrow-scoped change confirm karta hai: Reward Multiplier ka select-brand portal — jiske through cardmembers select partner brands par accelerated Membership Rewards® points kamate hain — band ho raha hai.

Official Notice (Verbatim)

“Effective 30 September’ 2026, the Reward Multiplier program, through which you earn accelerated Membership Rewards® points on purchases with select brands and through the e-voucher platform, ShopWise, will be discontinued. While accelerated Membership Rewards® points on purchases made with select brands will no longer be available, you can continue to earn accelerated Membership Rewards® points on eligible purchases through ShopWise, an independent platform offering e-vouchers from 200+ brands across shopping, dining, and travel.”

Cardmembers Ke Liye Iska Matlab

• Select-brand accelerated earning band ho rahi hai. Pehle Reward Multiplier portal ke through Apple, Tanishq, MakeMyTrip, Nykaa, Myntra, Ajio, Lenovo aur similar partner merchants par 2X–5X bonus MR points milta tha, jo 30 September 2026 ke baad available nahi rahega.
• ShopWise e-voucher acceleration unchanged continue rahegi. 200+ brands par 5X tak MR ShopWise ke through available rahegi — Reward Multiplier page 2026-09-20 tak ShopWise ko active 5X earn channel ke roop mein advertise karta hai. Cardmembers checkout se pehle ShopWise e-vouchers kharid kar same merchants par equivalent reward value capture kar sakte hain.
• MR transfer ratios, base earn rates aur ShopWise e-voucher mechanics par koi asar nahi hai. Yeh change sirf select-brand integrated portal par apply hota hai.

Kya Unchanged Hai (Verified 2026-09-20)

• MRCC annual fee waiver structure — still 100% at Rs.1,50,000+ annual spend, still 50% at Rs.90,000–Rs.1,49,999 per live MRCC card page.
• Membership Rewards transfer ratios — Feb 2026 ke 2:1 airline cut se unchanged; is notice se affected nahi.
• Platinum Travel milestones aur lounge-access gating alag devaluation entry (March 2026) mein covered hain aur is 30 September notice ka hissa nahi hain.

30 September 2026 Se Pehle Action Items

1. Agar aapke paas planned partner-brand purchases hain (Apple, Myntra, Nykaa, etc.) jahan Reward Multiplier bonus MR value driver tha, unhe 30 September 2026 se pehle portal ke through execute karo taaki bonus lock ho jaye.
2. Ongoing accelerated earning ke liye ShopWise e-vouchers par shift karo — checkout se pehle same merchant category ka ShopWise e-voucher kharid kar 5X tak MR access karo.
3. Base spend strategy, MR redemption plan ya card-renewal math mein koi change ki zarurat nahi hai.

Severity: Moderate

Reward Multiplier ka select-brand portal band ho raha hai, lekin ShopWise e-voucher path (200+ brands par 5X tak) same merchant categories mein equivalent acceleration provide karta hai. Cardmembers integrated portal convenience khote hain; ShopWise ke through route karne par earn rate nahi khote.

Re-Verification Policy

Agar Amex India baad mein 11 October 2026 fee-waiver-removal ya card-specific MR account un-pooling ke liye direct dated notice publish karta hai, toh ek follow-up alert issue kiya jayega. Tab tak ye unsubstantiated claims approved tracker se bahar rahenge.

Sources

• Primary: Amex India — Rewards Program notice (official, captured 2026-09-20)
• Captured raw HTML: data/raw_scraped/amex-mr-india-oct2026-verification/rewards-program-2026-09-20.html
• Cleaned notice text: data/raw_scraped/amex-mr-india-oct2026-verification/rewards-program-official-notice-2026-09-20.txt
• Secondary corroboration: Live From A Lounge — AmEx Reward Multiplier Coverage (community, secondary)